AN INVESTIGATION INTO THE ANTECEDENTS INFLUENCING UNETHICAL CONSUMER BEHAVIOR

This research investigates consumers motivation for behaving unethically and to understand the factors influencing.

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Bibliographic Details
Main Authors:	Nazahah Abd Rahim (Author), Muna Abdul Jalil (Author), Shakirah Mohd Saad (Author)
Format:	Thesis Book
Language:	English
Published:	Shah Alam, Selangor Universiti Teknologi MARA. Research Management Institute 2012
Subjects:	Consumer behavior
Online Access:	Click Here to View Status and Holdings.
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