AN INVESTIGATION INTO THE ANTECEDENTS INFLUENCING UNETHICAL CONSUMER BEHAVIOR

This research investigates consumers motivation for behaving unethically and to understand the factors influencing.

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Bibliographic Details
Main Authors: Nazahah Abd Rahim (Author), Muna Abdul Jalil (Author), Shakirah Mohd Saad (Author)
Format: Thesis Book
Language:English
Published: Shah Alam, Selangor Universiti Teknologi MARA. Research Management Institute 2012
Subjects:
Online Access:Click Here to View Status and Holdings.
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264 # 1 |a Shah Alam, Selangor  |b Universiti Teknologi MARA. Research Management Institute  |c 2012 
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504 # # |a Includes bibliographical references 
520 # # |a This research investigates consumers motivation for behaving unethically and to understand the factors influencing. 
650 # 0 |a Consumer behavior 
700 0 # |a Muna Abdul Jalil  |e author 
700 0 # |a Shakirah Mohd Saad  |e author 
710 1 # |a Research Management Institute (RMI)  |e issuing body 
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