Holistic retail design reshaping shopping for the digital era

Holistic Retail Design sets out a theory on the design of retail formats and shopping experiences. It introduces strategies in holistic constitution and the improvement of retail experiences across stationary, temporary, and digital customer touchpoints and intermediates between the consumer, the re...

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Bibliographic Details
Main Authors: Teufel, Philipp 1958- (Author), Zimmermann, Rainer Ernst 1951- (Author)
Format: Book
Language:English
Published: Amsterdam Frame Publishers [2015]
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