Holistic retail design reshaping shopping for the digital era

Holistic Retail Design sets out a theory on the design of retail formats and shopping experiences. It introduces strategies in holistic constitution and the improvement of retail experiences across stationary, temporary, and digital customer touchpoints and intermediates between the consumer, the re...

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Bibliographic Details
Main Authors: Teufel, Philipp 1958- (Author), Zimmermann, Rainer Ernst 1951- (Author)
Format: Book
Language:English
Published: Amsterdam Frame Publishers [2015]
Subjects:
Online Access:Click Here to View Status and Holdings.
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041 0 # |a eng 
090 0 0 |a NK2195.S89  |b T48 2015 
100 1 # |a Teufel, Philipp  |d 1958-  |e author 
245 1 0 |a Holistic retail design  |b reshaping shopping for the digital era  |c Philipp Teufel and Rainer Zimmermann 
264 # 1 |a Amsterdam  |b Frame Publishers  |c [2015] 
264 # 4 |c ©2015 
300 # # |a 399 pages  |b illustrations  |c 24 cm 
336 # # |a text  |2 rdacontent 
337 # # |a unmediated  |2 rdamedia 
338 # # |a volume  |2 rdacarrier 
500 # # |a Includes index 
520 # # |a Holistic Retail Design sets out a theory on the design of retail formats and shopping experiences. It introduces strategies in holistic constitution and the improvement of retail experiences across stationary, temporary, and digital customer touchpoints and intermediates between the consumer, the retail brand, and the products being offered. It features those strategies in a number of chapters and also includes international best practice cases. 
650 # 0 |a Store decoration  |x History  |y 21st century 
650 # 0 |a Interior decoration  |x History  |y 21st century 
650 # 0 |a Retail trade  |x History  |y 21st century 
650 # 0 |a Marketing  |x History  |y 21st century 
650 # 0 |a Electronic commerce 
650 # 0 |a Stores, Retail  |x Design and construction  |x History  |y 21st century 
700 1 # |a Zimmermann, Rainer Ernst  |d 1951-  |e author 
856 4 0 |z Click Here to View Status and Holdings.  |u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=564991 
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