Holistic retail design reshaping shopping for the digital era
Holistic Retail Design sets out a theory on the design of retail formats and shopping experiences. It introduces strategies in holistic constitution and the improvement of retail experiences across stationary, temporary, and digital customer touchpoints and intermediates between the consumer, the re...
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Main Authors: | , |
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Format: | Book |
Language: | English |
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Amsterdam
Frame Publishers
[2015]
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Subjects: | |
Online Access: | Click Here to View Status and Holdings. |
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008 | 180223s2015 NE af# ##001 # ENG D | ||
020 | # | # | |a 9789491727658 |q paperback |
040 | # | # | |a BTCTA |b eng |c BTCTA |d UiTM |e rda |
041 | 0 | # | |a eng |
090 | 0 | 0 | |a NK2195.S89 |b T48 2015 |
100 | 1 | # | |a Teufel, Philipp |d 1958- |e author |
245 | 1 | 0 | |a Holistic retail design |b reshaping shopping for the digital era |c Philipp Teufel and Rainer Zimmermann |
264 | # | 1 | |a Amsterdam |b Frame Publishers |c [2015] |
264 | # | 4 | |c ©2015 |
300 | # | # | |a 399 pages |b illustrations |c 24 cm |
336 | # | # | |a text |2 rdacontent |
337 | # | # | |a unmediated |2 rdamedia |
338 | # | # | |a volume |2 rdacarrier |
500 | # | # | |a Includes index |
520 | # | # | |a Holistic Retail Design sets out a theory on the design of retail formats and shopping experiences. It introduces strategies in holistic constitution and the improvement of retail experiences across stationary, temporary, and digital customer touchpoints and intermediates between the consumer, the retail brand, and the products being offered. It features those strategies in a number of chapters and also includes international best practice cases. |
650 | # | 0 | |a Store decoration |x History |y 21st century |
650 | # | 0 | |a Interior decoration |x History |y 21st century |
650 | # | 0 | |a Retail trade |x History |y 21st century |
650 | # | 0 | |a Marketing |x History |y 21st century |
650 | # | 0 | |a Electronic commerce |
650 | # | 0 | |a Stores, Retail |x Design and construction |x History |y 21st century |
700 | 1 | # | |a Zimmermann, Rainer Ernst |d 1951- |e author |
856 | 4 | 0 | |z Click Here to View Status and Holdings. |u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=564991 |
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