Questionnaire design how to plan, structure and write survey material for effective market research

Questionnaire design how to plan, structure and write survey material for effective market research

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Questionnaires are vital for the market researcher: they draw accurate information from respondents, give structure to interviews, provide a standard form on which facts, comments and attitudes can be recorded and facilitate data processing. Questionnaire Design explains the role of questionnaires i...

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Bibliographic Details
Main Author: Brace, Ian 1949- (Author)
Format: Book
Language:English
Published: London Kogan Page Limited 2013
Edition:3RD EDITION
Series:Market research in practice
Subjects:
Market surveys > Methodology
Questionnaires > Methodology
Online Access:Click Here to View Status and Holdings.
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