Questionnaire design how to plan, structure and write survey material for effective market research
Questionnaires are vital for the market researcher: they draw accurate information from respondents, give structure to interviews, provide a standard form on which facts, comments and attitudes can be recorded and facilitate data processing. Questionnaire Design explains the role of questionnaires i...
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| Main Author: | |
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| Format: | Book |
| Language: | English |
| Published: |
London
Kogan Page Limited
2013
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| Edition: | 3RD EDITION |
| Series: | Market research in practice
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| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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QUESTIONNAIRE DESIGN HOW TO PLAN, STRUCTURE, AND WRITE SURVEY MATERIAL FOR EFFECTIVE MARKET RESEARCH