Questionnaire design how to plan, structure and write survey material for effective market research

Questionnaire design how to plan, structure and write survey material for effective market research

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Questionnaires are vital for the market researcher: they draw accurate information from respondents, give structure to interviews, provide a standard form on which facts, comments and attitudes can be recorded and facilitate data processing. Questionnaire Design explains the role of questionnaires i...

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Bibliographic Details
Main Author: Brace, Ian 1949- (Author)
Format: Book
Language:English
Published: London Kogan Page Limited 2013
Edition:3RD EDITION
Series:Market research in practice
Subjects:
Market surveys > Methodology
Questionnaires > Methodology
Online Access:Click Here to View Status and Holdings.
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520 # # |a Questionnaires are vital for the market researcher: they draw accurate information from respondents, give structure to interviews, provide a standard form on which facts, comments and attitudes can be recorded and facilitate data processing. Questionnaire Design explains the role of questionnaires in market research and looks at different types of questionnaire, examining when and how they should be deployed. The book explains how to plan, structure and compose the right questionnaire for the research being undertaken. Fully updated with new content on encouraging respondent involvement through the gamification of questionnaires, this third edition of Questionnaire Design also includes the latest information on online and mobile questionnaires, their problems and potential. This book will be a useful addition to the bookshelf of every student or practitioner of market research. 
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