Designing the Brand Identity in Retail Spaces
Without design, the "brand identity" is just a name, sometimes paired with a statement that enumerates the values of the company. It is two-dimensional when written down or printed. The task for the retail designer is to turn that name or statement into a three-dimensional environment in w...
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| Format: | Book |
| Language: | English |
| Published: |
London
Fairchild Books, an imprint of Bloomsbury Publishing Inc
2015
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| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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Brandscaping worlds of experience in retail design