Designing the Brand Identity in Retail Spaces

• Main Author: Pegler, Martin M. (Author)
• Format: Book
• Language: English
• Published: London Fairchild Books, an imprint of Bloomsbury Publishing Inc 2015
• Subjects: Stores, Retail; Industrial design coordination; Branding (Marketing); Trademarks > Design
• Online Access: Click Here to View Status and Holdings.

Without design, the "brand identity" is just a name, sometimes paired with a statement that enumerates the values of the company. It is two-dimensional when written down or printed. The task for the retail designer is to turn that name or statement into a three-dimensional environment in w...

Table of Contents:

• A brand is born
• A brand makeover
• A brand travels
• A brand statement