Designing the Brand Identity in Retail Spaces

Without design, the "brand identity" is just a name, sometimes paired with a statement that enumerates the values of the company. It is two-dimensional when written down or printed. The task for the retail designer is to turn that name or statement into a three-dimensional environment in w...

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Bibliographic Details
Main Author: Pegler, Martin M. (Author)
Format: Book
Language:English
Published: London Fairchild Books, an imprint of Bloomsbury Publishing Inc 2015
Subjects:
Online Access:Click Here to View Status and Holdings.
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020 # # |a 9781628923919  |q paperback 
040 # # |a DLC  |d UiTM  |e rda 
041 0 # |a eng 
090 0 0 |a NA6220  |b .P44 2015 
100 1 # |a Pegler, Martin M.  |e author 
245 1 0 |a Designing the Brand Identity in Retail Spaces  |c Martin M. Pegler 
264 # 1 |a London  |b Fairchild Books, an imprint of Bloomsbury Publishing Inc  |c 2015 
264 # 4 |c ©2015 
300 # # |a xi, 292 pages  |b color illustrations  |c 24 cm 
336 # # |a text  |2 rdacontent 
337 # # |a unmediated  |2 rdamedia 
338 # # |a volume  |2 rdacarrier 
505 0 # |a A brand is born -- A brand makeover -- A brand travels -- A brand statement 
520 # # |a Without design, the "brand identity" is just a name, sometimes paired with a statement that enumerates the values of the company. It is two-dimensional when written down or printed. The task for the retail designer is to turn that name or statement into a three-dimensional environment in which consumers may interact with the brand's product or services. Designing the Brand Identity in Retail Spaces is a casebook that shows and tells how architects and store designers have tackled that challenge. With nearly 300 examples from 48 renowned brands from around the world, this book examines every stage of a brand's "lifetime," from inception to show room. Cases run the retail gamut, including restaurants, department stores, and luxury brands. Each case is paired with analysis and interviews with brand managers and designers, guiding the reader through the entire design process. Easy to read and replete with stunning illustrations, this is the perfect primer for students and young professionals creating brand identities in their retail design 
650 # 0 |a Stores, Retail 
650 # 0 |a Industrial design coordination 
650 # 0 |a Branding (Marketing) 
650 # 0 |a Trademarks  |x Design 
856 4 0 |z Click Here to View Status and Holdings.  |u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=564890