Corporate Social Responsibility A CONSUMER BASED RESEARCH ON CSR IN MALAYSIA

• Main Authors: Karpal Singh Dara Singh (Author), Md. Aminul Islam (Author)
• Format: Book
• Language: English
• Published: Kangar, Perlis Penerbit Universiti Malaysia Perlis 2015
• Subjects: Social responsibility of business; Corporations > Charitable contributions; Industries > Social aspect
• Online Access: Click Here to View Status and Holdings.

 Over the past decades, there have been increasing concerns from the public that many businesses have little concern for the consumer, care nothing about the deteriorating social order, and are indifferent to the problem of the environment. Consequently corporations around the world are becoming concerned about corporate social responsibilities (CSR) and have begun paying more attention towards shareholders, potential investors, managers, employees, customers, business partners, contractors or suppliers, the natural environment and the communities within which they operate. Thus the concept of CSR has attracted worldwide attention and acquired a new resonance in the global economy.