Marketing
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| Main Authors: | , |
|---|---|
| Format: | Manuscript |
| Published: |
New York, NY
McGraw-Hill Education
[2016]
|
| Edition: | Fifth edition |
| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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|---|---|---|---|
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| 100 | 1 | # | |a Grewal, Dhruv |e author |
| 245 | 1 | 0 | |a Marketing |c Dhruv Grewal, PhD, Babson College, Michael Levy, PhD, Babson College |
| 250 | # | # | |a Fifth edition |
| 264 | # | 1 | |a New York, NY |b McGraw-Hill Education |c [2016] |
| 264 | # | 4 | |c ©2016 |
| 300 | # | # | |a li, 679 pages |b illustrations (chiefly color) |c 29 cm |
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| 526 | 0 | # | |a IMD202 |b IM110 |5 IM |
| 526 | 0 | # | |a Promotion of Information Products and Services |b Diploma Of Information Management |5 Faculty of Information Management |
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| 700 | 1 | # | |a Levy, Michael |d 1950- |e author |
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Marketing