THE EFFECT OF BRAND PERSONALITY AND BRAND IDENTIFICATION ON CUSTOMER RETENTION EXAMINING ISLAMIC BANKING SERVICES IN MALAYSIA

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Bibliographic Details
Main Authors:	Husniyati Ali (Author), 'Ismah Osman (Author), Sharifah Faigah Syed Alwi (Author)
Format:	Thesis Book
Language:	English
Published:	SHAH ALAM, SELANGOR UNIVERSITI TEKNOLOGI MARA. FACULTY OF BUSINESS MANAGEMENT 2011
Subjects:	Banks and banking > Religious aspects > Islam Advertising > Banks and banking Banks And Banking > Research
Online Access:	Click Here to View Status and Holdings.
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