THE EFFECT OF BRAND PERSONALITY AND BRAND IDENTIFICATION ON CUSTOMER RETENTION EXAMINING ISLAMIC BANKING SERVICES IN MALAYSIA

THE EFFECT OF BRAND PERSONALITY AND BRAND IDENTIFICATION ON CUSTOMER RETENTION EXAMINING ISLAMIC BANKING SERVICES IN MALAYSIA

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Bibliographic Details
Main Authors: Husniyati Ali (Author), 'Ismah Osman (Author), Sharifah Faigah Syed Alwi (Author)
Format: Thesis Book
Language:English
Published: SHAH ALAM, SELANGOR UNIVERSITI TEKNOLOGI MARA. FACULTY OF BUSINESS MANAGEMENT 2011
Subjects:
Banks and banking > Religious aspects > Islam
Advertising > Banks and banking
Banks And Banking > Research
Online Access:Click Here to View Status and Holdings.
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