THE EFFECT OF BRAND PERSONALITY AND BRAND IDENTIFICATION ON CUSTOMER RETENTION EXAMINING ISLAMIC BANKING SERVICES IN MALAYSIA

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Bibliographic Details
Main Authors:	Husniyati Ali (Author), 'Ismah Osman (Author), Sharifah Faigah Syed Alwi (Author)
Format:	Thesis Book
Language:	English
Published:	SHAH ALAM, SELANGOR UNIVERSITI TEKNOLOGI MARA. FACULTY OF BUSINESS MANAGEMENT 2011
Subjects:	Banks and banking > Religious aspects > Islam Advertising > Banks and banking Banks And Banking > Research
Online Access:	Click Here to View Status and Holdings.
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100	0	#	\|a Husniyati Ali \|e author
245	1	4	\|a THE EFFECT OF BRAND PERSONALITY AND BRAND IDENTIFICATION ON CUSTOMER RETENTION \|b EXAMINING ISLAMIC BANKING SERVICES IN MALAYSIA \|c HUSNIYATI ALI, 'ISMAH OSMAN, SHARIFAH FAIGAH SYED ALWI
264	#	1	\|a SHAH ALAM, SELANGOR \|b UNIVERSITI TEKNOLOGI MARA. FACULTY OF BUSINESS MANAGEMENT \|c 2011
300	#	#	\|a x, 294 pages \|b llustrations \|c 30 cm
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502	#	#	\|a Research Report - Universiti Teknologi MARA. Faculty Of Business Management, 2011
504	#	#	\|a Includes bibliographical references
650	#	0	\|a Banks and banking \|x Religious aspects \|x Islam
650	#	0	\|a Advertising \|x Banks and banking
650	#	0	\|a Banks And Banking \|x Research
700	0	#	\|a 'Ismah Osman, \|e author
700	0	#	\|a Sharifah Faigah Syed Alwi, \|e author
710	2	#	\|a Faculty of Business Management \|e issuing body
710	2	#	\|a Fakulti Pengurusan Perniagaan \|e issuing body
856	4	0	\|z Click Here to View Status and Holdings. \|u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=564009
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