Principles of Marketing

Saved in:

Bibliographic Details
Main Authors:	Kotler, Philip (Author), Armstrong, Gary (Gary M.) (Author)
Format:	Book
Language:	English
Published:	Upper Saddle River, New Jersey Pearson Prentice Hall 2006
Edition:	Eleventh Edition
Subjects:	Marketing
Online Access:	Click Here to View Status and Holdings.
Tags:	Add Tag No Tags, Be the first to tag this record!

MARC


LEADER	00000nam a2200000#i 4501
001	wils-563558
005	201868104230
008	t2006 NJU a## ##001 #deng\|D
020	#	#	\|a 0131968793 \|q paperback
020	#	#	\|a 9780131968790 \|q paperback
040	#	#	\|a DLC \|b eng \|d UiTM \|e rda
041	0	#	\|a eng
090	0	0	\|a HF5415 \|b .K636 2006
100	1	#	\|a Kotler, Philip \|e author
245	1	0	\|a Principles of Marketing \|c Philip Kotler, Gary Armstrong
250	#	#	\|a Eleventh Edition
264	#	1	\|a Upper Saddle River, New Jersey \|b Pearson Prentice Hall \|c 2006
264	#	4	\|c ©2006
300	#	#	\|a xx, 651, [94] pages \|b color illustration \|c 29 cm
336	#	#	\|a text \|2 rdacontent
337	#	#	\|a unmediated \|2 rdamedia
338	#	#	\|a volume \|2 rdacarrier
504	#	#	\|a Includes bibliographical references and index
526	0	#	\|a MKT420 \|b BM245 \|5 BM
526	0	#	\|a Principles and Practice of Marketing \|b Bachelor of Business Administration (Honors) Retail Management \|5 Business Management
546	#	#	\|a Text in English
650	#	0	\|a Marketing
700	1	#	\|a Armstrong, Gary \|e author \|q (Gary M.)
856	4	0	\|z Click Here to View Status and Holdings. \|u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=563558
998	#	#	\|a 00250##a006.2.2\|\|00250##b006.2.2\|\|00264#1a006.2.2\|\|00264#1b006.2.2\|\|00300##a006.2.2\|\|00300##b006.2.2\|\|00300##c006.2.2\|\|00546##a006.2.2\|\|