Principles of Marketing
Saved in:
| Main Authors: | , |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
Upper Saddle River, New Jersey
Pearson Prentice Hall
2006
|
| Edition: | Eleventh Edition |
| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
| Tags: |
Add Tag
No Tags, Be the first to tag this record!
|
Add Tag MARC
| LEADER | 00000nam a2200000#i 4501 | ||
|---|---|---|---|
| 001 | wils-563558 | ||
| 005 | 201868104230 | ||
| 008 | t2006 NJU a## ##001 #deng|D | ||
| 020 | # | # | |a 0131968793 |q paperback |
| 020 | # | # | |a 9780131968790 |q paperback |
| 040 | # | # | |a DLC |b eng |d UiTM |e rda |
| 041 | 0 | # | |a eng |
| 090 | 0 | 0 | |a HF5415 |b .K636 2006 |
| 100 | 1 | # | |a Kotler, Philip |e author |
| 245 | 1 | 0 | |a Principles of Marketing |c Philip Kotler, Gary Armstrong |
| 250 | # | # | |a Eleventh Edition |
| 264 | # | 1 | |a Upper Saddle River, New Jersey |b Pearson Prentice Hall |c 2006 |
| 264 | # | 4 | |c ©2006 |
| 300 | # | # | |a xx, 651, [94] pages |b color illustration |c 29 cm |
| 336 | # | # | |a text |2 rdacontent |
| 337 | # | # | |a unmediated |2 rdamedia |
| 338 | # | # | |a volume |2 rdacarrier |
| 504 | # | # | |a Includes bibliographical references and index |
| 526 | 0 | # | |a MKT420 |b BM245 |5 BM |
| 526 | 0 | # | |a Principles and Practice of Marketing |b Bachelor of Business Administration (Honors) Retail Management |5 Business Management |
| 546 | # | # | |a Text in English |
| 650 | # | 0 | |a Marketing |
| 700 | 1 | # | |a Armstrong, Gary |e author |q (Gary M.) |
| 856 | 4 | 0 | |z Click Here to View Status and Holdings. |u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=563558 |
Principles of marketing