Marketing principles & perspectives

Bearden et al. take a cutting edge approach to marketing. This text continues to be a leader in the coverage of the most recent marketing thought. In the first edition, our emphasis on integrated marketing communications (Part 7) and our separate chapter on direct marketing (chapter 21) were the bes...

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Bibliographic Details
Main Author:	Bearden, William O. 1945-
Other Authors:	Ingram, Thomas N., Laforge, Raymond W.
Format:	Book
Published:	Boston McGraw-Hill Education 2007
Subjects:	Marekting > United States
Online Access:	Click Here to View Status and Holdings.
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