Marketing principles & perspectives

Marketing principles & perspectives

Show other versions (4)

Bearden et al. take a cutting edge approach to marketing. This text continues to be a leader in the coverage of the most recent marketing thought. In the first edition, our emphasis on integrated marketing communications (Part 7) and our separate chapter on direct marketing (chapter 21) were the bes...

Full description

Saved in:
Bibliographic Details
Main Author: Bearden, William O. 1945-
Other Authors: Ingram, Thomas N., Laforge, Raymond W.
Format: Unknown
Published: Boston McGraw-Hill Education 2007
Subjects:
Marekting > United States
Online Access:Click Here to View Status and Holdings.
Tags: Add Tag
No Tags, Be the first to tag this record!

MARC

LEADER 00000n a2200000 a 4501
001 wils-563556
005 2020429141659
020 # # |a 9780071105859 (pbk.) 
020 # # |a 0071105859 (pbk.) 
020 # # |a 00730101206 
020 # # |a 007322569X 
040 # # |a DLC  |d ITMB 
090 0 0 |a HF5415.1  |b .B4155 2007 
100 1 # |a Bearden, William O.  |d 1945- 
245 1 0 |a Marketing  |b principles & perspectives  |c William O Bearden; Thomas N Ingram; Raymond W LaForge 
260 # # |a Boston  |b McGraw-Hill Education  |c 2007 
300 # # |a xxxvi, 588 p.  |b ill.  |c 28 cm  |e 1 CD-ROM (4 ¾ in.) 
504 # # |a Includes bibliographical references and index 
520 # # |a Bearden et al. take a cutting edge approach to marketing. This text continues to be a leader in the coverage of the most recent marketing thought. In the first edition, our emphasis on integrated marketing communications (Part 7) and our separate chapter on direct marketing (chapter 21) were the best examples of this competitive advantage. In addition, for the second edition we have added a focus on customer loyalty and cross-functional teams, as well as full integration of the Internet. Bearden not only talks about what marketing is, but prepares the students to be marketers by involving them in interactive exercises which strengthen decision making skills. 
650 # 0 |a Marekting  |z United States 
700 1 # |a Ingram, Thomas N. 
700 1 # |a Laforge, Raymond W. 
856 4 0 |z Click Here to View Status and Holdings.  |u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=563556 
998 # # |a 00260##a002.8.2||00260##b002.8.4||00260##c002.7.6||00300##a003.4.1||00300##b003.6.1||00300##c003.5.1||00520##a007.2||00520##b007.2|| 

Similar Items