Integrated marketing communication creative strategy from idea to implementation

Saved in:

Bibliographic Details
Main Author:	Blakeman, Robyn 1958-
Format:	Unknown
Published:	Lanham, Md Rowman & Littlefield 2007
Subjects:	Communication in marketing
Online Access:	Click Here to View Status and Holdings.
Tags:	Add Tag No Tags, Be the first to tag this record!

MARC


LEADER	00000n a2200000 a 4501
001	wils-563552
020	#	#	\|a 9780742529649 (pbk.)
020	#	#	\|a 0742529649 (pbk.)
040	#	#	\|a ITMB
090	0	0	\|a HF5415.123 \|b .B53 2007
100	1	#	\|a Blakeman, Robyn \|d 1958-
245	1	0	\|a Integrated marketing communication \|b creative strategy from idea to implementation \|c Robyn Blakeman
260	#	#	\|a Lanham, Md \|b Rowman & Littlefield \|c 2007
300	#	#	\|a viii, 267 p. \|b ill \|c 24 cm
504	#	#	\|a Includes bibliographical references (pages 261-262) and index
650	#	0	\|a Communication in marketing
856	4	0	\|z Click Here to View Status and Holdings. \|u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=563552
998	#	#	\|a 00260##a003.5.1\|\|00260##b003.5.1\|\|00260##c003.5.1\|\|00300##a003.5.1\|\|00300##b003.5.1\|\|00300##c003.5.1\|\|