Integrated marketing communication creative strategy from idea to implementation
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| Format: | Unknown |
| Published: |
Lanham, Md
Rowman & Littlefield
2007
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| Online Access: | Click Here to View Status and Holdings. |
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Add Tag | Physical Description: | viii, 267 p. ill 24 cm |
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| Bibliography: | Includes bibliographical references (pages 261-262) and index |
| ISBN: | 9780742529649 (pbk.) 0742529649 (pbk.) |
Integrated Marketing Communications 
Integrated marketing communications