Marketing the core
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Main Author: | Kerin, Roger A. |
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Other Authors: | Hartley, Steven William, Rudelius, William |
Format: | Book |
Published: |
Boston, Massachussetts
McGraw-Hill
2004
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Series: | McGraw-Hill/Irwin series in marketing
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Subjects: | |
Online Access: | Click Here to View Status and Holdings. |
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