Marketing the core

Marketing the core

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Bibliographic Details
Main Author: Kerin, Roger A.
Other Authors: Hartley, Steven William, Rudelius, William
Format: Book
Published: Boston, Massachussetts McGraw-Hill 2004
Series:McGraw-Hill/Irwin series in marketing
Subjects:
Marketing
Online Access:Click Here to View Status and Holdings.
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040 # # |a DLC  |d ITMB 
090 0 0 |a HF5415  |b .K452 2004 
100 1 # |a Kerin, Roger A. 
245 1 0 |a Marketing  |b the core  |c Roger A Kerin; Steven William Hartley; William Rudelius 
260 # # |a Boston, Massachussetts  |b McGraw-Hill  |c 2004 
300 # # |a 1 v. (various pagings)  |b col. ill.  |c 28 cm 
490 1 # |a McGraw-Hill/Irwin series in marketing 
504 # # |a Includes bibliographical references (CN1-CN14) and index 
650 # 0 |a Marketing 
700 1 # |a Hartley, Steven William 
700 1 # |a Rudelius, William 
830 # 0 |a McGraw-Hill/Irwin series in marketing 
856 4 0 |z Click Here to View Status and Holdings.  |u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=563549 

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