CUSTOMER RELATIONSHIP MANAGEMENT THE BOTTOM LINE TO OPTIMIZING YOUR ROI
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Main Author: | |
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Other Authors: | |
Format: | Manuscript Book |
Published: |
Upper Saddle River, N.J.
Prentice Hall
2002
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Edition: | Second edition |
Series: | Management skills, NetEffect series
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Subjects: | |
Online Access: | Click Here to View Status and Holdings. |
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001 | wils-563487 | ||
005 | 201802310211 | ||
008 | 180205t2002 ## # 001 ENG D | ||
020 | # | # | |a 0130990698 |q acid-free paper |
020 | # | # | |a 9780130990693 |
040 | # | # | |a OCL |d UiTM |e rda |
090 | 0 | 0 | |a HF5415.5 |b .A58 2002 |
100 | 1 | # | |a Anton, Jon |e author |
245 | 1 | 1 | |a CUSTOMER RELATIONSHIP MANAGEMENT |b THE BOTTOM LINE TO OPTIMIZING YOUR ROI |c Jon Anton, Natalie L. Petouhoff |
250 | # | # | |a Second edition |
264 | # | 1 | |a Upper Saddle River, N.J. |b Prentice Hall |c 2002 |
264 | # | 4 | |c ©2002 |
300 | # | # | |a xviii, 254 pages |b illustrations |c 24 cm |
336 | # | # | |a text |2 rdacontent |
337 | # | # | |a unmediated |2 rdamedia |
338 | # | # | |a volume |2 rdacarrier |
490 | 1 | # | |a Management skills, NetEffect series |
504 | # | # | |a Includes bibliographical references (pages 246-249) and index |
526 | 0 | # | |a OCS761 |b OM772 |5 BM734 |
526 | 0 | # | |a Customer Relation Management |b Master of Customer Service Management |5 Faculty of Business Management |
650 | # | 0 | |a Customer relations |v Case studies |x Management |
650 | # | 0 | |a Customer relations |x Management |x Statistical models |
700 | 1 | # | |a Petouhoff, Natalie L |
840 | # | # | |a Neteffect series. |p Management skills |
856 | 4 | 0 | |z Click Here to View Status and Holdings. |u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=563487 |
964 | # | # | |c BOK |d 01 |
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