CUSTOMER RELATIONSHIP MANAGEMENT THE BOTTOM LINE TO OPTIMIZING YOUR ROI

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Bibliographic Details
Main Author: Anton, Jon (Author)
Other Authors: Petouhoff, Natalie L
Format: Manuscript Book
Published: Upper Saddle River, N.J. Prentice Hall 2002
Edition:Second edition
Series:Management skills, NetEffect series
Subjects:
Online Access:Click Here to View Status and Holdings.
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100 1 # |a Anton, Jon  |e author 
245 1 1 |a CUSTOMER RELATIONSHIP MANAGEMENT  |b THE BOTTOM LINE TO OPTIMIZING YOUR ROI  |c Jon Anton, Natalie L. Petouhoff 
250 # # |a Second edition 
264 # 1 |a Upper Saddle River, N.J.  |b Prentice Hall  |c 2002 
264 # 4 |c ©2002 
300 # # |a xviii, 254 pages  |b illustrations  |c 24 cm 
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504 # # |a Includes bibliographical references (pages 246-249) and index 
526 0 # |a OCS761  |b OM772  |5 BM734 
526 0 # |a Customer Relation Management  |b Master of Customer Service Management  |5 Faculty of Business Management 
650 # 0 |a Customer relations  |v Case studies  |x Management 
650 # 0 |a Customer relations  |x Management  |x Statistical models 
700 1 # |a Petouhoff, Natalie L 
840 # # |a Neteffect series.  |p Management skills 
856 4 0 |z Click Here to View Status and Holdings.  |u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=563487 
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