CUSTOMER RELATIONSHIP MANAGEMENT THE BOTTOM LINE TO OPTIMIZING YOUR ROI

CUSTOMER RELATIONSHIP MANAGEMENT THE BOTTOM LINE TO OPTIMIZING YOUR ROI

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Bibliographic Details
Main Author: Anton, Jon (Author)
Other Authors: Petouhoff, Natalie L
Format: Book
Published: Upper Saddle River, N.J. Prentice Hall 2002
Edition:Second edition
Series:Management skills, NetEffect series
Subjects:
Customer relations > Case studies > Management
Customer relations > Management > Statistical models
Online Access:Click Here to View Status and Holdings.
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Description
Physical Description:xviii, 254 pages illustrations 24 cm
Bibliography:Includes bibliographical references (pages 246-249) and index
ISBN:0130990698
9780130990693

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