MARKETING SERVICES Competing Through Quality
Excellent service is the foundation for services marketing, contend Leonard Berry and A. Parasuraman in this companion volume to Delivering Quality Service. Building on eight years of research, the authors develop a model for understanding the relationship between quality and marketing in services a...
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| Format: | Manuscript Book |
| Language: | English |
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Princeton, New York
Free Press, A Division of Simon & Schuster
1991
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| Online Access: | Click Here to View Status and Holdings. |
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Marketing services competing through quality
Published 1991
Click Here to View Status and Holdings.
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Marketing services competing through quality 
Services marketing