MARKETING SERVICES Competing Through Quality
Excellent service is the foundation for services marketing, contend Leonard Berry and A. Parasuraman in this companion volume to Delivering Quality Service. Building on eight years of research, the authors develop a model for understanding the relationship between quality and marketing in services a...
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| Language: | English |
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Princeton, New York
Free Press, A Division of Simon & Schuster
1991
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Marketing services competing through quality
Published 1991
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Marketing services competing through quality