MARKETING SERVICES Competing Through Quality

MARKETING SERVICES Competing Through Quality

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Excellent service is the foundation for services marketing, contend Leonard Berry and A. Parasuraman in this companion volume to Delivering Quality Service. Building on eight years of research, the authors develop a model for understanding the relationship between quality and marketing in services a...

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Bibliographic Details
Main Author: Berry, Leonard L (Author)
Other Authors: Parasuraman A (Editor)
Format: Book
Language:English
Published: Princeton, New York Free Press, A Division of Simon & Schuster 1991
Subjects:
Service industries
Service industries > Marketing
Online Access:Click Here to View Status and Holdings.
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