Customer behaviour consumer behavior and beyond

Customer behaviour consumer behavior and beyond

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Bibliographic Details
Main Author: Sheth, Jagdish N (Author)
Other Authors: Mittal, Banwari, Newman, Bruce I
Format: Manuscript Book
Published: Fort Worth, TX Dryden Press 1999
Subjects:
Consumer behavior
Consumers' preferences
Consumer satisfaction
Marketing
Online Access:Click Here to View Status and Holdings.
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090 0 0 |a HF5415.32  |b .S54 1999 
100 1 # |a Sheth, Jagdish N  |e author 
245 1 0 |a Customer behaviour  |b consumer behavior and beyond  |c Jagdish N Sheth, Banwari Mittal, Bruce I. Newman 
264 # 1 |a Fort Worth, TX  |b Dryden Press  |c 1999 
264 # 4 |c ©1999 
300 # # |a xxxii, (various pagings)  |b colour illustrations  |c 26 cm 
336 # # |a text  |2 rdacontent 
337 # # |a unmediated  |2 rdamedia 
338 # # |a volume  |2 rdacarrier 
504 # # |a Includes bibliographical references and indexes 
526 0 # |a OCS703  |b OM772  |5 BM734 
526 0 # |a Customer Behaviour in Service Environment  |b Master of Customer Service Management  |5 Faculty of Business Management 
650 # # |a Consumer behavior 
650 # # |a Consumers' preferences 
650 # # |a Consumer satisfaction 
650 # # |a Marketing 
700 0 # |a Mittal, Banwari 
700 0 # |a Newman, Bruce I 
856 4 0 |z Click Here to View Status and Holdings.  |u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=563456 
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