Services marketing concepts, strategies, & cases

Services marketing concepts, strategies, & cases

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Bibliographic Details
Main Author:	Hoffman, K. Douglas (Author)
Other Authors:	Bateson, John E. G
Format:	Manuscript Book
Published:	Australia Cengage Learning 2017
Edition:	Fifth edition
Subjects:	Service industries > Marketing
Online Access:	Click Here to View Status and Holdings.
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