Services marketing concepts, strategies, & cases
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| Main Author: | |
|---|---|
| Other Authors: | |
| Format: | Book |
| Published: |
Australia
Cengage Learning
2017
|
| Edition: | Fifth edition |
| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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| LEADER | 00000ntm a2200000#i 4501 | ||
|---|---|---|---|
| 001 | wils-563404 | ||
| 005 | 2018022112313 | ||
| 008 | 180202t2017 ## # 001 ENG D | ||
| 020 | # | # | |a 9781285429786 |
| 020 | # | # | |a 1285429788 |
| 040 | # | # | |a DLC |d UiTM |e rda |
| 090 | 0 | 0 | |a HD9980.5 |b .H644 2017 |
| 100 | 1 | # | |a Hoffman, K. Douglas |e author |
| 245 | 1 | 0 | |a Services marketing |b concepts, strategies, & cases |c K. Douglas Hoffman |
| 250 | # | # | |a Fifth edition |
| 264 | # | 1 | |a Australia |b Cengage Learning |c 2017 |
| 264 | # | 4 | |c © 2017 |
| 300 | # | # | |a xv, 458 pages |b illustrations |c 27 cm |
| 336 | # | # | |a text |2 rdacontent |
| 337 | # | # | |a unmediated |2 rdamedia |
| 338 | # | # | |a volume |2 rdacarrier |
| 504 | # | # | |a Includes bibliographical references: (pages 428-442) and index |
| 526 | 8 | # | |a OCS704 |b OM772 |5 BM734 |
| 526 | # | # | |a Service Marketing |b Master of Customer Service Management |5 Faculty of Business Management |
| 650 | # | # | |a Service industries |x Marketing |
| 700 | 0 | # | |a Bateson, John E. G |
| 856 | 4 | 0 | |z Click Here to View Status and Holdings. |u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=563404 |
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Services marketing concepts, strategies & cases