Services marketing concepts, strategies, & cases

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Bibliographic Details
Main Author:	Hoffman, K. Douglas (Author)
Other Authors:	Bateson, John E. G
Format:	Manuscript Book
Published:	Australia Cengage Learning 2017
Edition:	Fifth edition
Subjects:	Service industries > Marketing
Online Access:	Click Here to View Status and Holdings.
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020	#	#	\|a 9781285429786
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090	0	0	\|a HD9980.5 \|b .H644 2017
100	1	#	\|a Hoffman, K. Douglas \|e author
245	1	0	\|a Services marketing \|b concepts, strategies, & cases \|c K. Douglas Hoffman
250	#	#	\|a Fifth edition
264	#	1	\|a Australia \|b Cengage Learning \|c 2017
264	#	4	\|c © 2017
300	#	#	\|a xv, 458 pages \|b illustrations \|c 27 cm
336	#	#	\|a text \|2 rdacontent
337	#	#	\|a unmediated \|2 rdamedia
338	#	#	\|a volume \|2 rdacarrier
504	#	#	\|a Includes bibliographical references: (pages 428-442) and index
526	8	#	\|a OCS704 \|b OM772 \|5 BM734
526	#	#	\|a Service Marketing \|b Master of Customer Service Management \|5 Faculty of Business Management
650	#	#	\|a Service industries \|x Marketing
700	0	#	\|a Bateson, John E. G
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