Services marketing concepts, strategies, & cases
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| Format: | Book |
| Published: |
Australia
Cengage Learning
2017
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| Edition: | Fifth edition |
| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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Add Tag | Physical Description: | xv, 458 pages illustrations 27 cm |
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| Bibliography: | Includes bibliographical references: (pages 428-442) and index |
| ISBN: | 9781285429786 1285429788 |
Services marketing concepts, strategies & cases