Services marketing concepts, strategies, & cases

Saved in:
Bibliographic Details
Main Author: Hoffman, K. Douglas (Author)
Other Authors: Bateson, John E. G
Format: Manuscript Book
Published: Australia Cengage Learning 2017
Edition:Fifth edition
Subjects:
Online Access:Click Here to View Status and Holdings.
Tags: Add Tag
No Tags, Be the first to tag this record!
Description
Physical Description:xv, 458 pages illustrations 27 cm
Bibliography:Includes bibliographical references: (pages 428-442) and index
ISBN:9781285429786
1285429788