Services marketing concepts, strategies, & cases
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Main Author: | |
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Other Authors: | |
Format: | Manuscript Book |
Published: |
Australia
Cengage Learning
2017
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Edition: | Fifth edition |
Subjects: | |
Online Access: | Click Here to View Status and Holdings. |
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Physical Description: | xv, 458 pages illustrations 27 cm |
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Bibliography: | Includes bibliographical references: (pages 428-442) and index |
ISBN: | 9781285429786 1285429788 |