Marketing Research In a Digital Information Environment
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Main Authors: | , , |
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Format: | Book |
Language: | English |
Published: |
Boston
McGraw-Hill Irwin
2009
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Edition: | Fourth edition |
Subjects: | |
Online Access: | Click Here to View Status and Holdings. |
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LEADER | 00000cam#a2200000#i#4501 | ||
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001 | wils-563401 | ||
005 | 2023819155845 | ||
008 | 230919t2009 NYU a## ##001 ##eng#D | ||
020 | # | # | |a 9780071270106 (paperback) |
040 | # | # | |a DLC |d UiTM |e rda |
041 | 0 | # | |a eng |
090 | 0 | 0 | |a HF5415.2 |b .H258 2009 |
100 | 1 | # | |a Hair, Joseph F. Jr. |e author |
245 | 1 | 0 | |a Marketing Research |b In a Digital Information Environment |c Joseph F. Hair Jr., Robert P. Bush and David J. Ortinau |
250 | # | # | |a Fourth edition |
264 | # | 1 | |a Boston |b McGraw-Hill Irwin |c 2009 |
264 | # | 4 | |c ©2009 |
300 | # | # | |a xxiv, 690 pages |b illustrations colour |c 27 cm |
336 | # | # | |a text |2 rdacontent |
337 | # | # | |a unmediated |2 rdamedia |
338 | # | # | |a volume |2 rdacarrier |
500 | # | # | |a Includes indexes |
650 | # | 0 | |a Marketing research |
700 | 1 | # | |a Bush, Robert P. |e author |
700 | # | # | |a Ortinau, David J. |e author |
856 | 4 | 0 | |z Click Here to View Status and Holdings. |u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=563401 |
964 | # | # | |c BOK |d 01 |