Services Marketing Integrating Customer Focus Across the Firm

Services Marketing Integrating Customer Focus Across the Firm

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Zeithaml's Services Marketing introduces readers to the vital role that services play in the economy and its future. Services dominate the advanced economies of the world, and virtually all companies view services as critical to retaining their customers. The seventh edition maintains a manage...

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Bibliographic Details
Main Author: Zeithaml, Valarie A. (Author)
Other Authors: Gremler, Dwayne D. (co-author), Bitner, Mary Jo (co-author)
Format: Book
Language:English
Published: New York McGraw-Hill Irwin 2018
Edition:Seventh Edition
Subjects:
Customer services
Marketing > Marketing
Service industries > Marketing
Online Access:Click Here to View Status and Holdings.
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