Services Marketing Integrating Customer Focus Across the Firm
Zeithaml's Services Marketing introduces readers to the vital role that services play in the economy and its future. Services dominate the advanced economies of the world, and virtually all companies view services as critical to retaining their customers. The seventh edition maintains a manage...
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| Other Authors: | , |
| Format: | Book |
| Language: | English |
| Published: |
New York
McGraw-Hill Irwin
2018
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| Edition: | Seventh Edition |
| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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| 001 | wils-562918 | ||
| 005 | 201502318944 | ||
| 008 | 180724t20182024NYU a## ##001 ##eng#D | ||
| 020 | # | # | |a 9780078112102 |q hardback |
| 020 | # | # | |a 9781266287152 |q paperback |
| 020 | # | # | |a 1266287159 |q paperback |
| 040 | # | # | |a DLC |d UiTM |e rda |
| 041 | 0 | # | |a eng |
| 090 | 0 | 0 | |a HD9980.5 |b .Z45 2018 |
| 100 | 1 | # | |a Zeithaml, Valarie A. |e author |
| 245 | 1 | 0 | |a Services Marketing |b Integrating Customer Focus Across the Firm |c Valarie A. Zeithaml, Mary Jo Bitner, Dwayne D. Gremler, Martin Mende |
| 250 | # | # | |a Seventh Edition |
| 250 | # | # | |a Eighth Edition |
| 264 | # | 1 | |a New York |b McGraw-Hill Irwin |c 2018 |
| 264 | # | 4 | |c ©2018 |
| 264 | # | 4 | |c ©2024 |
| 300 | # | # | |a xxviii, 514 pages |b illustrations |c 27 cm |
| 300 | # | # | |a xxvi, 531 pages |b illustrations |c 25 cm |
| 336 | # | # | |a text |2 rdacontent |
| 337 | # | # | |a unmediated |2 rdamedia |
| 338 | # | # | |a volume |2 rdacarrier |
| 504 | # | # | |a Includes bibliographical references and index |
| 520 | # | # | |a Zeithaml's Services Marketing introduces readers to the vital role that services play in the economy and its future. Services dominate the advanced economies of the world, and virtually all companies view services as critical to retaining their customers. The seventh edition maintains a managerial focus by incorporating company examples and strategies for addressing issues in every chapter, emphasizing the knowledge needed to implement service strategies for competitive advantage across industries. New research references and examples in every chapter include increased coverage of new business model examples such as Airbnb, Uber, OpenTable, Mint/Intuit, and others, alongside greater emphasis on technology, digital and social marketing, Big Data, and data analytics as a service. The longer cases have been removed from the 7e. View Table of Contents and Features below for more information. |
| 526 | 0 | # | |a HTH551 |b HM220 |5 HM |
| 526 | 0 | # | |a Hospitality Service Marketing |b Bachelor of Science (Hons.) Hotel Management |5 Faculty Hotel & Tourism Management |
| 526 | 0 | # | |a OCS562 |b BA234 |5 FBM |
| 526 | 0 | # | |a Data Warehousing |b Bachelor of Customer Service Management (Hons.) |5 Faculty of Information Management |
| 526 | 0 | # | |a TPT656 |b BA247 |5 FBM |
| 526 | 0 | # | |a Marketing of Transport Services |b Bachelor of Business Administration (Hons.) Transport |5 Faculty of Business and Management |
| 526 | 0 | # | |a OCS562 |b BA234 |5 FBM |
| 526 | 0 | # | |a Customer Retention and Service Recovery |b Bachelor of Customer Service Management (Hons.) |5 Faculty of Business and Management |
| 526 | 0 | # | |5 FPP |
| 546 | # | # | |a Text in English |
| 650 | # | 0 | |a Customer services |
| 650 | # | 0 | |a Marketing |x Marketing |
| 650 | # | 0 | |a Service industries |x Marketing |
| 700 | 1 | # | |a Gremler, Dwayne D. |e co-author |
| 700 | 1 | # | |a Bitner, Mary Jo. |e co-author |
| 856 | 4 | 0 | |z Click Here to View Status and Holdings. |u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=562918 |
Services marketing integrating customer focus across the firm