Managerial Economics and Business Strategy

Managerial Economics and Business Strategy

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By teaching managers the practical utility of basic economic tools such as present value analysis, supply and demand, regression, indifference curves, isoquants, production, costs, and the basic models of perfect competition, monopoly, and monopolistic competition, this book focuses on real-world ex...

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Bibliographic Details
Main Authors: Baye, Michael R. 1958- (Author), Prince, Jeffrey T. (Author)
Format: Book
Language:English
Published: New York McGraw Hill Companies 2017
New York 2017
Edition:Print book : English : Ninth edition
Series:McGraw-Hill series in economics.
Subjects:
Strategic planning
Managerial economics
Online Access:Click Here to View Status and Holdings.
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Table of Contents:
  • The fundamentals of managerial economics
  • Market forces : demand and supply
  • Quantitative demand analysis
  • The theory of individual behavior
  • The production process and costs
  • The organization of the firm
  • The nature of industry
  • Managing in competitive, monopolistic, and monopolistically competitive markets
  • Basic oligopoly models
  • Game theory : inside oligopoly
  • Pricing strategies for firms with market power
  • The economics of information
  • Advanced topics in business strategy
  • A manager's guide to government in the marketplace
  • Case study.

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