Marketing, An Introduction An Asian Perspective
This first Asian adaptation of the seventh edition of Marketing: An Introduction written by Professors Gary Armstrong and Philip Kotler builds on its strong foundations. This book presents an innovative framework for understanding and learning about marketing. Today's marketing is all about bui...
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| Other Authors: | , |
| Format: | Book |
| Language: | English |
| Published: |
Singapore
Pearson Prentice Hall
2006
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| Online Access: | Click Here to View Status and Holdings. |
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Marketing, an Asian perspective an introduction