Identifying and managing the dimensions of relationship marketing for the foodservice industry

Identifying and managing the dimensions of relationship marketing for the foodservice industry

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Bibliographic Details
Main Author: Firdaus Abdullah
Corporate Authors: Research Management Institute, Institut Pengurusan Penyelidikan (RMI)
Other Authors: Agnes anak Kayan
Format: Thesis
Published: Shah Alam, Selangor Universiti Teknologi MARA. Research Management Institute 2012
Subjects:
Relationship marketing
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