The Objects of Affection Semiotics and Consumer Culture
In this book, pre-eminent semiotician Arthur Asa Berger decodes the meanings of common objects of consumption and their perceived 'sacredness' in consumerist cultures. Using semiotic theory, consumer culture is dissected in new and fascinating ways.
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| Format: | Book |
| Language: | English |
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New York
Palgrave Macmillan
2010
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| Online Access: | Click Here to View Status and Holdings. |
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Semiotic rotations modes of meanings in cultural worlds