The Objects of Affection Semiotics and Consumer Culture

The Objects of Affection Semiotics and Consumer Culture

In this book, pre-eminent semiotician Arthur Asa Berger decodes the meanings of common objects of consumption and their perceived 'sacredness' in consumerist cultures. Using semiotic theory, consumer culture is dissected in new and fascinating ways.

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Bibliographic Details
Main Author: Berger, Arthur Asa (Author)
Format: Book
Language:English
Published: New York Palgrave Macmillan 2010
Subjects:
Semiotics > Social asspects
Semiotics > Psychological aspects
Consumer behavior
Material culture
Objects (Aesthetics)
Culture > Semiotic models
Language and culture
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