Principles of marketing
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| Main Author: | |
|---|---|
| Other Authors: | |
| Format: | Book |
| Published: |
Boston
Pearson
2010
|
| Edition: | 13th ed. |
| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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| LEADER | 00000n a2200000 a 4501 | ||
|---|---|---|---|
| 001 | wils-562307 | ||
| 005 | 20231810508 | ||
| 020 | # | # | |a 9780137006694 (pbk.) |
| 020 | # | # | |a 0137006691 (pbk.) |
| 040 | # | # | |a DLC |d ITMB |
| 090 | 0 | 0 | |a HF5415 |b .K636 2010 |
| 100 | 1 | # | |a Kotler, Philip |
| 245 | 1 | 0 | |a Principles of marketing |c Philip Kotler, Gary Armstrong |
| 250 | # | # | |a 13th ed. |
| 250 | # | # | |a Global ed. |
| 260 | # | # | |a Boston |b Pearson |c 2010 |
| 300 | # | # | |a 637 pages |b illustrations |c 28 cm |
| 504 | # | # | |a Includes bibliographical references and index |
| 526 | 0 | # | |a MKT410 |b HM240 |5 HM |
| 526 | 0 | # | |a Introduction To Marketing |b Bachelor of Science (Hons.) Hotel Management |5 Faculty of Hotel And Tourism Management |
| 650 | # | 0 | |a Marketing |
| 700 | 1 | # | |a Armstrong, Gary |
| 856 | 4 | 0 | |z Click Here to View Status and Holdings. |u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=562307 |
| 998 | # | # | |a 00250##a006.2.2||00250##b006.2.2||01250##a006.2.2||01250##b006.2.2||00260##a006.2.2||00260##b006.2.2||00260##c006.2.2||00300##a006.2.2||00300##b006.2.2||00300##c006.2.2|| |
Principles of Marketing