Principles of marketing
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| Main Author: | |
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| Other Authors: | |
| Format: | Book |
| Published: |
Boston
Pearson
2010
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| Edition: | 13th ed. |
| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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Add Tag | Physical Description: | 637 pages illustrations 28 cm |
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| Bibliography: | Includes bibliographical references and index |
| ISBN: | 9780137006694 (pbk.) 0137006691 (pbk.) |
Principles of Marketing