Consumer Behavior
The text that set the standard for consumer behavior study. Consumer Behavior explores how the examination and application of consumer behavior is central to the planning, development, and implementation of marketing strategies. This program will provide a better teaching and learning experi...
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| Format: | Book |
| Language: | English |
| Published: |
Boston
PEARSON
2015
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| Edition: | 11e |
| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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Consumer behavior