Principles of Marketing
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| Main Authors: | , |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
Harlow, England
PEARSON
2016
|
| Edition: | SIXTEENTH EDITION |
| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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| LEADER | 00000ntm#a2200000#i#4501 | ||
|---|---|---|---|
| 001 | wils-562125 | ||
| 005 | 201854161552 | ||
| 008 | 180604s2016 ENK a## ##001 ##eng#D | ||
| 020 | # | # | |a 9781292092485 |q paperback |
| 020 | # | # | |a 1292092483 |q paperback |
| 040 | # | # | |a DLC |b eng |c DLC |d UiTM |e rda |
| 090 | 0 | 0 | |a HF5415 |b .K636 2016 |
| 100 | 1 | # | |a Kotler, Philip |e author |
| 245 | 1 | 0 | |a Principles of Marketing |c Philip Kotler, Gary Armstrong |
| 250 | # | # | |a SIXTEENTH EDITION |b Global Edition |
| 264 | # | 1 | |a Harlow, England |b PEARSON |c 2016 |
| 264 | # | 4 | |c ©2016 |
| 300 | # | # | |a 731 pages |b illustrations |c 29 cm |
| 336 | # | # | |a text |2 rdacontent |
| 337 | # | # | |a unmediated |2 rdamedia |
| 338 | # | # | |a volume |2 rdacarrier |
| 504 | # | # | |a Includes bibliographical references and index. |
| 526 | 0 | # | |a CTU5XX |b IC2101 |5 CU |
| 526 | 0 | # | |a Pemasaran Islam |b Sarjana Muda Muamalat |5 Akademi Pengajian Islam Kontemporari |
| 526 | 0 | # | |a MKT 420 |b BM245 |5 BM |
| 526 | 0 | # | |a Principles And Practice Of Marketing |b Sarjana Muda Pentadbiran Perniagaan (Kepujian) Pengurusan Peruncitan |5 Fakulti Pengurusan Perniagaan |
| 650 | # | 0 | |a Marketing |
| 700 | 1 | # | |a Armstrong, Gary |e author |
| 856 | 4 | 0 | |z Click Here to View Status and Holdings. |u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=562125 |
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Principles of marketing