Marketing Management

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Bibliographic Details
Main Author:	Kotler, Philip (Author)
Other Authors:	Keller, Kevin Lane (co-author)
Format:	Book
Language:	English
Published:	Pearson Boston, Munich 2016
Edition:	15 Global Edition
Subjects:	Marketing Marketing > Management Consumer behavior Internet marketing Market surveys
Online Access:	Click Here to View Status and Holdings.
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MARC


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090	0	0	\|a HF5415 \|b .K68 2016
100	1	#	\|a Kotler, Philip \|e author
245	1	0	\|a Marketing Management \|c PHILIP KOTLER, KEVIN LANE KELLER
250	#	#	\|a 15 Global Edition
264	#	1	\|a Pearson \|b Boston, Munich \|c 2016
264	#	4	\|c ©2016
300	#	#	\|a 136 pages \|b colour illustrations \|c 28 cm
336	#	#	\|a text \|2 rdacontent
337	#	#	\|a unmediated \|2 rdamedia
338	#	#	\|a volume \|2 rdacarrier
504	#	#	\|a Includes bibliographical references and index
526	8	#	\|a CTU5XX \|b IC2101 \|5 CU
526	#	#	\|a Pemasaran Islam \|b Sarjana Muda Muamalat \|5 Akademi Pengajian Islam Kontemporari
650	#	0	\|a Marketing
650	#	0	\|a Marketing \|x Management
650	#	0	\|a Consumer behavior
650	#	0	\|a Internet marketing
650	#	0	\|a Market surveys
700	1	#	\|a Keller, Kevin Lane \|e co-author
856	4	0	\|z Click Here to View Status and Holdings. \|u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=561835