Marketing Management

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Bibliographic Details
Main Author: Kotler, Philip (Author)
Other Authors: Keller, Kevin Lane (co-author)
Format: Manuscript Book
Language:English
Published: Pearson Boston, Munich 2016
Edition:15 Global Edition
Subjects:
Online Access:Click Here to View Status and Holdings.
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MARC

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008 180731t2016 a## ##001 ##ENG D
020 # # |a 9781292092621  |q paperback 
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040 # # |a UiTM  |e rda 
041 0 # |a eng 
090 0 0 |a HF5415  |b .K68 2016 
100 1 # |a Kotler, Philip  |e author 
245 1 0 |a Marketing Management  |c PHILIP KOTLER, KEVIN LANE KELLER 
250 # # |a 15 Global Edition 
264 # 1 |a Pearson  |b Boston, Munich  |c 2016 
264 # 4 |c ©2016 
300 # # |a 136 pages  |b colour illustrations  |c 28 cm 
336 # # |a text  |2 rdacontent 
337 # # |a unmediated  |2 rdamedia 
338 # # |a volume  |2 rdacarrier 
504 # # |a Includes bibliographical references and index 
526 8 # |a CTU5XX  |b IC2101  |5 CU 
526 # # |a Pemasaran Islam  |b Sarjana Muda Muamalat  |5 Akademi Pengajian Islam Kontemporari 
650 # 0 |a Marketing 
650 # 0 |a Marketing  |x Management 
650 # 0 |a Consumer behavior 
650 # 0 |a Internet marketing 
650 # 0 |a Market surveys 
700 1 # |a Keller, Kevin Lane  |e co-author 
856 4 0 |z Click Here to View Status and Holdings.  |u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=561835 
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