Marketing Management
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Main Author: | |
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Other Authors: | |
Format: | Manuscript Book |
Language: | English |
Published: |
Pearson
Boston, Munich
2016
|
Edition: | 15 Global Edition |
Subjects: | |
Online Access: | Click Here to View Status and Holdings. |
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LEADER | 00000ntm#a2200000#i#4501 | ||
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001 | wils-561835 | ||
005 | 201863193116 | ||
008 | 180731t2016 a## ##001 ##ENG D | ||
020 | # | # | |a 9781292092621 |q paperback |
020 | # | # | |a 1292092629 |q paperback |
040 | # | # | |a UiTM |e rda |
041 | 0 | # | |a eng |
090 | 0 | 0 | |a HF5415 |b .K68 2016 |
100 | 1 | # | |a Kotler, Philip |e author |
245 | 1 | 0 | |a Marketing Management |c PHILIP KOTLER, KEVIN LANE KELLER |
250 | # | # | |a 15 Global Edition |
264 | # | 1 | |a Pearson |b Boston, Munich |c 2016 |
264 | # | 4 | |c ©2016 |
300 | # | # | |a 136 pages |b colour illustrations |c 28 cm |
336 | # | # | |a text |2 rdacontent |
337 | # | # | |a unmediated |2 rdamedia |
338 | # | # | |a volume |2 rdacarrier |
504 | # | # | |a Includes bibliographical references and index |
526 | 8 | # | |a CTU5XX |b IC2101 |5 CU |
526 | # | # | |a Pemasaran Islam |b Sarjana Muda Muamalat |5 Akademi Pengajian Islam Kontemporari |
650 | # | 0 | |a Marketing |
650 | # | 0 | |a Marketing |x Management |
650 | # | 0 | |a Consumer behavior |
650 | # | 0 | |a Internet marketing |
650 | # | 0 | |a Market surveys |
700 | 1 | # | |a Keller, Kevin Lane |e co-author |
856 | 4 | 0 | |z Click Here to View Status and Holdings. |u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=561835 |
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