Marketing Management

Marketing Management

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Bibliographic Details
Main Author: Kotler, Philip (Author)
Other Authors: Keller, Kevin Lane (co-author)
Format: Manuscript Book
Language:English
Published: Pearson Boston, Munich 2016
Edition:15 Global Edition
Subjects:
Marketing
Marketing > Management
Consumer behavior
Internet marketing
Market surveys
Online Access:Click Here to View Status and Holdings.
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Description
Physical Description:136 pages colour illustrations 28 cm
Bibliography:Includes bibliographical references and index
ISBN:9781292092621
1292092629

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