Principles of marketing

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Bibliographic Details
Main Authors:	Kotler, Philip (Author), Armstrong, Gary (Author)
Format:	Book
Language:	English
Published:	Harlow, England Pearson 2016 ©2016
Edition:	Sixteenth edition
Subjects:	Marketing Marketing > Management
Online Access:	Click Here to View Status and Holdings.
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100	1	#	\|a Kotler, Philip \|e author
245	1	0	\|a Principles of marketing \|c Philip Kotler, Gary Armstrong
250	#	#	\|a Sixteenth edition \|b Global edition
264	#	1	\|a Harlow, England \|b Pearson \|c 2016
264	#	1	\|c ©2016
300	#	#	\|a 731 pages \|b illustrations \|c 29 cm
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338	#	#	\|a volume \|2 rdacarrier
504	#	#	\|a Includes bibliographical references and index
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526	0	#	\|a Food Retail Management Technology \|b Bachelor od Science (Hons.) Food Service Mangement \|5 Faculty of Hotel and Tourism Management
526	0	#	\|a HTC610 \|b HM220 \|5 HM
526	0	#	\|a Food Retail Management Technology \|b Bachelor of Science (Hons.) Hotel Management \|5 Faculty of Hotel and Tourism Management
650	#	0	\|a Marketing
650	#	0	\|a Marketing \|x Management
700	1	#	\|a Armstrong, Gary \|e author
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