Principles of marketing

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Bibliographic Details
Main Authors: Kotler, Philip (Author), Armstrong, Gary (Author)
Format: Unknown
Language:English
Published: Harlow, England Pearson 2016
©2016
Edition:Sixteenth edition
Subjects:
Online Access:Click Here to View Status and Holdings.
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Description
Physical Description:731 pages illustrations 29 cm
Bibliography:Includes bibliographical references and index
ISBN:9781292092485
1292092483