Principles of marketing
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| Main Authors: | , |
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| Format: | Book |
| Language: | English |
| Published: |
Harlow, England
Pearson
2016
©2016 |
| Edition: | Sixteenth edition |
| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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Add Tag | Physical Description: | 731 pages illustrations 29 cm |
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| Bibliography: | Includes bibliographical references and index |
| ISBN: | 9781292092485 1292092483 |
Principles of Marketing