PERSUASION Theory and Research

Persuasion: Theory and Research, Third Edition is a comprehensive overview of social-scientific theory and research on persuasion. Written in a clear and accessible style that assumes no special technical background in research methods, the Third Edition has been thoroughly revised to reflect develo...

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Bibliographic Details
Main Author: O'Keefe, Daniel J. (Author)
Format: Book
Language:English
Published: Thousand Oaks, CA SAGE Publications, Inc. 2016
Edition:THIRD EDITION
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Persuasion theory and research by O'Keefe, Daniel J.

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Persuasion theory and research by O'Keefe, Daniel J. 1950-

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Persuasion theory and research by O'Keefe, Daniel J. 1950-

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