PERSUASION Theory and Research
Persuasion: Theory and Research, Third Edition is a comprehensive overview of social-scientific theory and research on persuasion. Written in a clear and accessible style that assumes no special technical background in research methods, the Third Edition has been thoroughly revised to reflect develo...
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Main Author: | O'Keefe, Daniel J. (Author) |
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Format: | Book |
Language: | English |
Published: |
Thousand Oaks, CA
SAGE Publications, Inc.
2016
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Edition: | THIRD EDITION |
Subjects: | |
Online Access: | Click Here to View Status and Holdings. |
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