PERSUASION Theory and Research
Persuasion: Theory and Research, Third Edition is a comprehensive overview of social-scientific theory and research on persuasion. Written in a clear and accessible style that assumes no special technical background in research methods, the Third Edition has been thoroughly revised to reflect develo...
Saved in:
| Main Author: | |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
Thousand Oaks, CA
SAGE Publications, Inc.
2016
|
| Edition: | THIRD EDITION |
| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
| Tags: |
Add Tag
No Tags, Be the first to tag this record!
|
Add Tag MARC
| LEADER | 00000nam a2200000#i 4501 | ||
|---|---|---|---|
| 001 | wils-561487 | ||
| 005 | 2018813153658 | ||
| 008 | 190816s2016 CAU #eR |#001 #dENG#D | ||
| 020 | # | # | |a 9781452276670 |q paperback |
| 040 | # | # | |a DLC |d UiTM |e rda |
| 041 | 0 | # | |a eng |
| 090 | 0 | 0 | |a BF637.P4 |b O54 2016 |
| 100 | 1 | # | |a O'Keefe, Daniel J. |e author |
| 245 | 1 | 0 | |a PERSUASION |b Theory and Research |c DANIEL J. O'KEEFE |
| 250 | # | # | |a THIRD EDITION |
| 264 | # | 1 | |a Thousand Oaks, CA |b SAGE Publications, Inc. |c 2016 |
| 264 | # | 4 | |c ©2016 |
| 300 | # | # | |a xix, 387pages |c 23cm |
| 336 | # | # | |a text |2 rdacontent |
| 337 | # | # | |a unmediated |2 rdamedia |
| 338 | # | # | |a volume |2 rdacarrier |
| 500 | # | # | |a English for pre degree law 1 |
| 504 | # | # | |a Includes bibliographical references and index |
| 520 | # | # | |a Persuasion: Theory and Research, Third Edition is a comprehensive overview of social-scientific theory and research on persuasion. Written in a clear and accessible style that assumes no special technical background in research methods, the Third Edition has been thoroughly revised to reflect developments in persuasion studies. New discussions of subjects such as reactance and the use of narratives as vehicles for persuasion, revised treatments of the theories of reasoned action and planned behavior, and two new chapters on social judgment theory and stage models provide your students with the most current work on persuasion in a clear, straightforward manner. In this edition, author Daniel J. O'Keefe has given special attention to the importance of adapting (tailoring) messages to audiences to maximize persuasiveness. Each chapter has a set of review questions to guide students through the chapter's material and quickly master the concepts being introduced. |
| 526 | 0 | # | |a BEL332 |b PI005/PI007 |5 LW |
| 526 | 0 | # | |a English For Pre Degree Law 1 |b Foundation Law |5 Faculty of Law |
| 526 | 0 | # | |a CPM665 |b AD247 |5 AD |
| 526 | 0 | # | |a Seminar Contemporary Photography Trends and Practice |b Bachelor Of Creative Photomedia (Honors) |5 Faculty of Art & Design |
| 650 | # | 0 | |a Persuasion (Psychology) |
| 856 | 4 | 0 | |z Click Here to View Status and Holdings. |u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=561487 |
| 998 | # | # | |a 00250##a002.5.2||00250##b002.5.3||00264#1a002.8.2||00264#1b002.8.4||00300##a003.4.1||00300##b003.6.1||00300##c003.5.1||00500##a002.17.2||00520##a007.2||00520##b007.2|| |
Persuasion theory and research