MKTG 10

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Bibliographic Details
Main Author: Lamb, Charles W.
Other Authors: Hair, Joseph F., McDaniel, Carl 1941-
Format: Unknown
Published: Boston, MA Cengage Learning 2017
Subjects:
Online Access:Click Here to View Status and Holdings.
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Description
Physical Description:viii, 392 p. ill. (some col.) 28 cm
Bibliography:Includes bibliographical references (pages 362-374) and index
ISBN:9781305631823 (pbk.)
ISSN:130563182x (pbk.)